Urbanization, coupled with the development of cultural activities, is also fueling the emergence of a new economic class in both developed and emerging countries — the “creative class.” This class, according to Richard Florida, urban study’s theorist, includes “super-creative” scientists, artists, engineers, designers and novelists, as well as “creative professionals” who work in a wide range of knowledge-based occupations.
The distinguishing characteristic of the creative class is that its members engage in work whose function is to create meaningful new forms.
The creative class is the incarnation of the triptych “Technology, Talent and Tolerance”, defined by Florida, and is a key motor of growth, innovation and attractiveness in urban areas. The combination of cheap inner-city property and strong endorsement of creative freedom helped revive Berlin, which now draws artists and cultural entrepreneurs from around the world. Eventually, even more important is the low entry barrier for people – that is, to be a place where newcomers are accepted into all sorts of social and economic arrangements. Among cities, where all else being equal, plug-and-play communities are likely to attract greater numbers of talented and creative people – the sort of people who power innovation and growth.